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She’s soft, she’s sweet, she’s celebration-ready. This dreamy cake is swirled with velvety buttercream and styled with chic pink details, the perfect centrepiece for birthdays, baby showers, and everything in between. Because every party deserves a little wow.
Available for in store collection and delivery - 48 hours notice.
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deliveryTracked Hand Delivery
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collectionYour Nearest Location: Unit 6, 43 Herbert Street, Artarmon 2064
Free
Our store opening hours are Monday - Friday 9am to 3pm and Saturday 8.30am - 1pm. You can select a store pick up time slot at checkout. Our address is Unit 6, 43 Herbert Street, Artarmon NSW 2064. There is parking on site.
We don't have any nuts in the majority of our cupcakes (except the Indulgent range) but we do advise that there may be traces of nuts as our kitchen is not a nut free kitchen.
All of our cakes and cupcakes have eggs. Our decorations also contain eggs. We don't have any dairy free cupcakes or lactose free cupcakes.
We encourage you to enjoy our cupcakes at their freshest on the day of purchase. However, they will stay fresh for up to two days if they are stored correctly.
We recommend storing the cupcakes at room temperature and as airtight as possible. Please do not refrigerate our cupcakes.
We recommend storing the cake in the fridge overnight and then taking it out about 3-4 hours before your event to bring back to room temperature.
Please note: All our cupcakes/cakes are individually handmade and made to order with great care and attention to detail. Therefore, slight variations in colour, design, and decoration may occur. While we make every effort to replicate the design you have chosen as closely as possible, we cannot guarantee an exact match. Each cupcake is unique, and these variations are part of what makes your cake one of a kind. Thank you for understanding and supporting our business. Please click here for our FAQs
I want an elegant cake for a birthday, what style suits a chic, feminine theme?
Choose a tall buttercream cake with soft pink accents and refined piping. The Elegant Lady Cake delivers smooth, tidy sides and subtle decorative touches that suit milestone dinners, afternoon teas and bridal or baby showers.
What cake should I get for my 40th birthday?
Signature choice: the Elegant Lady Cake in a larger size (8″ or 10″ double height) for impact
Personal touches: a discreet “40” topper, champagne-gold accents, or a custom board message
Pairing ideas: mini desserts or cupcakes (macarons, tartlets) in matching tones for a cohesive table
What to do at a 40th birthday party?
Welcome moment: a brief toast with sparkling drinks
Inconic cake cutting moment: simple backdrop (soft pink/gold), Elegant Lady Cake from The Cupcake Factory on a pedestal at the centre
Food: grazing table with cheeses, fruit, olives, and petite sweets
Music: curated playlist that spans school-era favourites to now
Activity: short “four things for 40” speeches (fun memories, gratitude, wishes, plans)
Favours: small wrapped chocolates or mini candles matching the colour palette
How can I have an elegant decoration at my birthday?
The perfect cake: ordering the Elegant Lady Cake is sure to bring sophistication to your party
Palette: soft pinks, white and a hint of gold
Florals: a small vase of roses, ranunculus or lisianthus
Serveware: plain white plates, glass water jugs, linen napkins
Accents: slim candlesticks, delicate ribbon on cutlery, minimal confetti
Placement: centre the cake on a pedestal stand and keep everything else pared back
How can bake an elegant cake at home?
Bake two round layers; level, fill and crumb-coat.
Chill briefly, then apply a smooth final coat of pale buttercream.
Pipe small rosettes or scallops around the top edge.
Add a few sugar pearls or a fine ribbon at the base.
Achieving straight sides and consistent details on a tall cake takes practice; ordering the Elegant Lady Cake gives you clean edges, balanced decoration and a ready-to-serve finish.
What does an elegant cake look like?
Profile: double-height buttercream with a sleek, modern silhouette
Palette: soft pink detailing with graceful, minimal piping
Finish: photo-ready without heavy toppers; elegant from every angle
Why buy a custom elegant cake rather than bake?
Consistency: sharp edges and even height across the full tier to guarantee that your guests are impressed
Time-saving: no levelling, chilling or multiple smoothing passes, leaving time to focus on the party
Transport: boxed securely and stably for travel to your venue
How many will a custom elegant lady cake serve?
4″ double height: up to 8 serves
6″ double height: up to 20 serves
8″ double height: up to 35 serves
10″ double height: up to 50 serves
What flavours are available for an elegant cake?
Vanilla
Chocolate
Red Velvet
Marble (Chocolate & Vanilla)
How much notice is needed when ordering an elegant cake?
48 hours for collection or delivery is needed so the cake can be baked fresh and decorated specifically for you.
Where can I buy an elegant cake in Sydney?
Order online for Sydney delivery
Click-and-collect from Unit 6, 43 Herbert Street, Artarmon NSW 2064 (select a pickup time at checkout)
What’s the best way to store a custom elegant cake?
If collecting early: refrigerate the boxed cake overnight
Before serving: bring to room temperature 3–4 hours ahead for the best buttercream texture
During the event: keep away from heat and direct sunlight
Are elegant, minimalist cakes a trend?
Yes. Clean buttercream finishes with restrained details remain popular for adult birthdays and showers. The Elegant Lady Cake fits the modern “less-but-better” look while still feeling celebratory.
Can I personalise the design?
Add a short message on the board
Request minor colour tweaks (e.g., blush to dusty rose, gold to champagne) at checkout
Optional extras: slim number topper, fine ribbon base, or a few macarons for subtle height
Fabulous cupcakes I gifted to my wonderful vet who were so happy to receive
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Gail Davis
Use oftrackingotder very.Helpful
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Looked real and tasted delicious
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Dayle
Exceeded my expectations and so many comments on what an amazing cake. Certainly fit the description and occasion perfectly.
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Niki Hu
The cake is sensational, with amazing flavour and stunning presentation.
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Heena Yi
My daughter absolutely loved the cake. Her friends also enjoyed it! It not only looked good, it was also very delicious. Every last bit was eaten up.
Mermaid Tail Drip Cake
11/25/2025
Julie Renton
I had a fantastic experience shopping with The Cupcake Factory. The website was easy to navigate, the product selection was great, and checkout was a breeze. My order arrived quickly and beautifully packaged, and everything was exactly as described.
Customer service was friendly and helpful, making the whole process smooth and enjoyable. I’ll definitely be coming back for future purchases and would highly recommend shopping here to anyone! 5-stars ⭐️
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11/25/2025
Julie Renton
I absolutely loved the Halloween Mini Cupcakes from The Cupcake Factory! 🎃🧁 Each one was adorably spooky and deliciously sweet, the perfect bite-sized treat for the season. The flavours were amazing, the decorations were so creative, and they brought a ton of festive cheer to our office.
Not only did they taste incredible, but the presentation was on point, you can tell a lot of love goes into these cupcakes. I’ll definitely be ordering again for any occasion that calls for a little magic (and sugar!). Highly recommend for anyone looking to impress both kids and adults alike! 👻💛
Halloween Mini Cupcakes
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Fiona Milgrom
This cake was amazing! It looked so gorgeous and my daughter and her friends absolutely loved it. Thank you Cupcake Factory for being the “icing on the cake” for my daughter’s party.
Pastel Donut and Candy Drip Cake
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Apisalome R
Cake tasted amazing and kids loved it! Would recommend!
Spiderman Cake
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Clara
Beautiful and perfect birthday cupcake
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11/21/2025
Talin Agon
I love the cupcake factory, I get all my cakes from here from birthdays to celebrations, I just love the beautiful designs and it’s quite affordable. It’s such a reliable service as well with delivery.
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Monika
Amazing! beautiful presented and tasty
Assorted Pastels Cupcakes
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Kara Jajcevic
So happy with the Cupcake Factory, delivered right to our door. Will be ordering again next year.
The Cupcake Factory
11/21/2025
Kara Jajcevic
My little boy all of 2 years old is abscess with cars, when he saw his birthday cake in his favourite colour and it was a car, the biggest smile came to his face. The half chocolate/vanilla was a winner with everyone, it tasted so good. The whole cake was eaten. This is our 2nd cake from you the last years Wiggles cup cake was also unbelievable.