Partner With The Cupcake Factory
Join The Cupcake Factory Ambassador Program
At The Cupcake Factory, we believe life’s sweetest moments deserve to be shared. From birthdays and weddings to corporate events and everyday celebrations, our handcrafted cupcakes and cakes are designed to bring joy to every occasion.
We love collaborating with Sydney-based creators who are passionate about beautiful content, memorable experiences, and authentic storytelling. Whether you’re a foodie, lifestyle creator, parent creator, event stylist, or local personality, we’d love to work with you.
Our Ambassador Program is all about building genuine partnerships with creators who align with our fun, creative, and community-focused brand.
Why Partner with Us?
Beautiful Products to Feature
Receive handcrafted cupcakes and cakes perfect for unboxings, event styling, celebration content, tasting reels, and social storytelling your audience will love.
Exclusive Creator Perks
Enjoy access to exclusive gifting opportunities, special launches, discount codes for your audience, giveaways, and featured collaborations across our channels.
Long-Term Collaborations
We love building lasting relationships with creators who genuinely connect with our brand, with opportunities for ongoing partnerships, events, and future campaigns.
Celebrate Sweet Moments
Help us bring joy to celebrations across Sydney by sharing authentic content and memorable experiences with your audience.
How It Works
1. Apply
Complete the application form below and tell us a little about yourself, your audience, and your social channels.
2. Connect With Our Team
If we think you’d be a great fit, our team will reach out to discuss upcoming collaborations, gifting opportunities, and campaigns.
3. Create & Share
Receive delicious cupcakes and cakes in exchange for content — whether it’s an unboxing, celebration setup, event feature, tasting reel, or styled shoot.
4. Grow Together
We’re passionate about building meaningful creator relationships with opportunities for future collaborations, launches, and special events.
Collaboration Essentials
Authenticity First
We value genuine, creative content that feels natural to your personal style and audience.
Social Sharing
Creators are encouraged to share their experience through TikTok, Instagram reels and stories.
Be sure to tag @thecupcakefactory.com.au, and add link in bio for easy orders.
Exclusive Benefits
Enjoy creator-only perks including gifting opportunities, personalised discount codes, and future collaboration opportunities.
Ready to sweeten your feed?
From unboxings to celebrations, collaborate with us on content your audience will love.
Sign up using the link below!