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She’s soft, she’s sweet, she’s celebration-ready. This dreamy cake is swirled with velvety buttercream and styled with chic pink details, the perfect centrepiece for birthdays, baby showers, and everything in between. Because every party deserves a little wow.
Available for in store collection and delivery - 48 hours notice.
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deliveryTracked Hand Delivery
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collectionYour Nearest Location: Unit 6, 43 Herbert Street, Artarmon 2064
Free
Our store opening hours are Monday - Friday 9am to 3pm and Saturday 8.30am - 1pm. You can select a store pick up time slot at checkout. Our address is Unit 6, 43 Herbert Street, Artarmon NSW 2064. There is parking on site.
We don't have any nuts in the majority of our cupcakes (except the Indulgent range) but we do advise that there may be traces of nuts as our kitchen is not a nut free kitchen.
All of our cakes and cupcakes have eggs. Our decorations also contain eggs. We don't have any dairy free cupcakes or lactose free cupcakes.
We encourage you to enjoy our cupcakes at their freshest on the day of purchase. However, they will stay fresh for up to two days if they are stored correctly.
We recommend storing the cupcakes at room temperature and as airtight as possible. Please do not refrigerate our cupcakes.
We recommend storing the cake in the fridge overnight and then taking it out about 3-4 hours before your event to bring back to room temperature.
Please note: All our cupcakes/cakes are individually handmade and made to order with great care and attention to detail. Therefore, slight variations in colour, design, and decoration may occur. While we make every effort to replicate the design you have chosen as closely as possible, we cannot guarantee an exact match. Each cupcake is unique, and these variations are part of what makes your cake one of a kind. Thank you for understanding and supporting our business. Please click here for our FAQs
I want an elegant cake for a birthday, what style suits a chic, feminine theme?
Choose a tall buttercream cake with soft pink accents and refined piping. The Elegant Lady Cake delivers smooth, tidy sides and subtle decorative touches that suit milestone dinners, afternoon teas and bridal or baby showers.
What cake should I get for my 40th birthday?
Signature choice: the Elegant Lady Cake in a larger size (8″ or 10″ double height) for impact
Personal touches: a discreet “40” topper, champagne-gold accents, or a custom board message
Pairing ideas: mini desserts or cupcakes (macarons, tartlets) in matching tones for a cohesive table
What to do at a 40th birthday party?
Welcome moment: a brief toast with sparkling drinks
Inconic cake cutting moment: simple backdrop (soft pink/gold), Elegant Lady Cake from The Cupcake Factory on a pedestal at the centre
Food: grazing table with cheeses, fruit, olives, and petite sweets
Music: curated playlist that spans school-era favourites to now
Activity: short “four things for 40” speeches (fun memories, gratitude, wishes, plans)
Favours: small wrapped chocolates or mini candles matching the colour palette
How can I have an elegant decoration at my birthday?
The perfect cake: ordering the Elegant Lady Cake is sure to bring sophistication to your party
Palette: soft pinks, white and a hint of gold
Florals: a small vase of roses, ranunculus or lisianthus
Serveware: plain white plates, glass water jugs, linen napkins
Accents: slim candlesticks, delicate ribbon on cutlery, minimal confetti
Placement: centre the cake on a pedestal stand and keep everything else pared back
How can bake an elegant cake at home?
Bake two round layers; level, fill and crumb-coat.
Chill briefly, then apply a smooth final coat of pale buttercream.
Pipe small rosettes or scallops around the top edge.
Add a few sugar pearls or a fine ribbon at the base.
Achieving straight sides and consistent details on a tall cake takes practice; ordering the Elegant Lady Cake gives you clean edges, balanced decoration and a ready-to-serve finish.
What does an elegant cake look like?
Profile: double-height buttercream with a sleek, modern silhouette
Palette: soft pink detailing with graceful, minimal piping
Finish: photo-ready without heavy toppers; elegant from every angle
Why buy a custom elegant cake rather than bake?
Consistency: sharp edges and even height across the full tier to guarantee that your guests are impressed
Time-saving: no levelling, chilling or multiple smoothing passes, leaving time to focus on the party
Transport: boxed securely and stably for travel to your venue
How many will a custom elegant lady cake serve?
4″ double height: up to 8 serves
6″ double height: up to 20 serves
8″ double height: up to 35 serves
10″ double height: up to 50 serves
What flavours are available for an elegant cake?
Vanilla
Chocolate
Red Velvet
Marble (Chocolate & Vanilla)
How much notice is needed when ordering an elegant cake?
48 hours for collection or delivery is needed so the cake can be baked fresh and decorated specifically for you.
Where can I buy an elegant cake in Sydney?
Order online for Sydney delivery
Click-and-collect from Unit 6, 43 Herbert Street, Artarmon NSW 2064 (select a pickup time at checkout)
What’s the best way to store a custom elegant cake?
If collecting early: refrigerate the boxed cake overnight
Before serving: bring to room temperature 3–4 hours ahead for the best buttercream texture
During the event: keep away from heat and direct sunlight
Are elegant, minimalist cakes a trend?
Yes. Clean buttercream finishes with restrained details remain popular for adult birthdays and showers. The Elegant Lady Cake fits the modern “less-but-better” look while still feeling celebratory.
Can I personalise the design?
Add a short message on the board
Request minor colour tweaks (e.g., blush to dusty rose, gold to champagne) at checkout
Optional extras: slim number topper, fine ribbon base, or a few macarons for subtle height
Every one in the office commented on how delicious these were - fresh, fluffy, SO YUM - the icing (I don't normally eat icing) was TO DIE FOR.. not too sweet, perfect ratio ;)
The Cupcake Factory
11/28/2025
Michelle Lacasse
Absolutely incredible business. I have purchased cakes for family birthdays, my boss' family birthdays, work events, cakes and massive cupcake orders, I never buy anywhere else. SO reliable, the quality of the cakes in unsurpassed, the fact that I can track orders, they have never said no - even when I've given them 48hrs notice for 150 cupcakes...If every company I dealt with, ran like the smooth machine this cake shop does, I wouldn't have so many grey hairs. I recommend them to everyone I know and if you're reading this I recommend them to you too, you will NOT be disappointed. I first ordered with this co for my daughters 5th birthday... she's now 13. Never a single complaint. That's service, that's quality, that's reliability. Need to add, their creativity and flair for the beautiful never ceases to amaze me.
Assorted Mini Cupcakes
11/28/2025
Kim Smith
Smooth order and delivery
The Cupcake Factory
11/28/2025
Anonymous
Best cupcakes ever great on time delivery will definitely order again Thankyou
Pink and Gold Cupcakes
11/28/2025
Melissa Franklin
Excellent product excellent customer service highly recommend to everyone
Thank You Cupcakes
11/27/2025
Rashinda Cook
What a catch! The Pokémon cupcake was a huge hit with my son on his birthday! 🎉 The design was adorable and the taste was amazing. 🍰👍"
My son was over the moon with his Pokémon cupcake on his birthday! 🎂 The cupcake was moist and delicious, and the Pokémon design was perfect.
Pikachu-approved! 🎉
I'm so impressed with the Pokémon cupcake my son got for his birthday! 🎉 The red velvet flavor was rich and decadent, and the Pokémon design was perfect. The cupcake was moist and delicious, and the presentation was great. The cake was a big hit with my son and his friends. Highly recommend! 👍 5 stars!"
The Cupcake Factory
11/27/2025
Kerryn Smythe
The cake was a huge success, bought for my brothers 60th birthday. We were in chocolate heaven.
From placing the order to pick up every step was simple.
Highly recommend.
Chocolate Lovers Drip Cake with Strawberries
11/27/2025
Jana Schnetler
The Cupcake factory is by far my preferred provider for cupcakes and cakes for any office events we host. If I could give them more stars I would. Their products are always delicious (i always have staff asking where I order from), fresh and delivery and communication is very punctual and always on time. Will be using The Cupcake Factory for many more events. Thank you for being a fantastic supplier!
Melbourne Cup Cupcakes
11/27/2025
Ian McB
Ultimate professionalism! We place a large order with different mini plaques with specific colour icing. They were all perfect, the same and stunning. We created an issue with the delivery, owing to an internal breakdown in communication. When this was picked up by the team at The Cupcake Factory they gave us options on how they could resolve the issue, no fuss, no drama, just a perfect on time delivery. We will certainly be working with the team again real soon (and we promise to be organised) I would love to include a picture but everyone was too busy eating them and no one remembered. Huge thanks to the team for helping us deliver an awesome event.
Corporate Logo Cupcakes - Mini Plaques
11/26/2025
Thi Vu
I ordered this cake for my mum’s 70th Birthday party and everyone was so impressed . They all took photos with it, the cake was the actual star of the party because it was too beautiful to eat! The delivery was fast and on time as expected, the driver was very helpful. The communication was great, although I had many questions, but the staff all answered me very professionally. The cake tasted so nicely, and not too sweet. I wish I had ordered a bigger size so I could have some more for the next few days. Highly recommending this bakery. Thanks team and will be ordering another cake soon in 2026. Keep up with the great work!
Pink Floral Stencil Cake
11/26/2025
Louise Comacchio
We recently ordered an emerald and white drip cake for my father's 90th birthday, and it was absolutely perfect. Not only was it beautifully presented, looking exactly like the photo online. it tasted incredible. Inside, the marble cake was moist and full of flavour, and the butter cream was silky smooth and delicious without being overly sweet. Every guest commented on how good it was. It made the celebration feel even more special, and we couldn't have been happier. Highly recommended!
Emerald and White Drip Cake
11/26/2025
Katharine Cowell
Awesome
The Cupcake Factory
11/26/2025
Katharine Cowell
So amazing and yummy
Classic Cupcakes
11/26/2025
Anonymous
Great service as always. Cupcakes were well loved by the kids.
Classic Cupcakes
11/26/2025
Jess Gavin
All cupcakes were devoured by team! Will definitely order again!